The Complete Guide To Becoming A Landlord

Finding Tenants

A challenge that most landlords face is finding reliable tenants to fill their rental properties. Ideally, a tenant will be willing and able to pay his or her rent in full and on time each month, keep the property in good condition, and follow the policies in the lease or rental agreement. Particularly with a longer-term rental where you will have the same tenant for an extended period of time, it is well worth the effort (and time) to find dependable tenants. In this section, we will take a look at some of the factors involved in finding tenants for your rental property.

Fair Housing Laws

As you look for tenants, it is important to understand the federal, state and sometimes local laws that prohibit landlords from discriminating against certain groups known as protected classes (discussed earlier in the “Local, State and Federal Compliance” section of this tutorial). In general, the Civil Rights Act prohibits discrimination based on race, and the Fair Housing Act prohibits discrimination based on race, color, gender, national origin, family status, disabilities or religion. The laws apply to advertisements and to interviewing and selecting potential tenants. Most violations are the result of ignorance of the law or a misunderstanding of the laws’ applications. If you fail to comply with fair housing laws, you may be subject to penalties.


In order for you to find tenants, people will have to know about your property. You can advertise your rental property by word of mouth (talking with friends, family and co-workers), flyers, putting easy-to-read signs at or near the property, placing advertisements in the classified sections of local newspapers (in print and in their online classified sections) and placing ads on websites related to rental properties. Your advertisements should provide a factual and concise description of your property, highlighting any positive features (such as “large fenced-in yard” or “new stainless steel appliances”). Include details such as the number of bedrooms and baths, the monthly rent and the security deposit. You can include the physical address if you want people to be able to drive by and look at the property before contacting you; conversely, you may want to leave out the address so you are not “advertising” a vacant home. Here is an example advertisement:

  • James Island Home for Rent
  • 123 Main Street
  • Unfurnished 3BR/2BA in quiet neighborhood
  • Central heat/AC, all new appliances, washer/dryer, large fenced-in yard, 2-car garage
  • Close to beach, shopping, restaurants
  • Pets OK
  • $950 per month plus utilities; $950 security deposit ($1,900 to move in)
  • Available immediately
  • Call 555-1212 for more information or visit

Because many renters today are accustomed to making their buying decisions online, you may want to consider building a website for your rental property (or properties). You can include digital photographs of the interior and exterior of the property, including the front and back of the house, the yard and each room in the property, as well as a description of the property. Every form of advertisement that you use to promote your rental property can reference this website, allowing potential tenants to view and learn more about your property.

Your potential tenants need to be able to reach you by phone to indicate an interest in the property or to ask questions. As such, it is important to provide a phone number that you will be able to answer throughout the day and evening. Keep in mind that many people who are looking for a place to rent have a limited amount of time to do so. If you are not available to answer questions, the person will likely look into the next property on the list and forget about yours.

Another option is to hire a qualified real estate professional to find tenants for your property. You will have to pay for their services; however, if you don’t have the interest, time or patience to find tenants, this option can be an excellent one. Depending on your agreement with the real estate agent, he or she might perform duties including the following:

  •     advertising for tenants
  •     showing the property
  •     screening the candidates
  •     completing paperwork, including the lease

Pricing Your Rental

The price your charge for rent is an important consideration and one that will affect your bottom line. Charge too much and you might not find a tenant; charge too little and you might not make ends meet (i.e., you could lose money on your rental property). When figuring out how much the charge for rent, you should try to find a number that allows you to accomplish these goals:

  •     cover your operating expenses
  •     earn a reasonable return on your real estate investment
  •     be competitive within the local rental market

Your operating expenses include costs for mortgage payments, property taxes, insurance, maintenance, repair reserves, utilities and administrative costs. You can research the going rate by reading ads in local newspapers or speaking with neighbors. Find out what similar properties in the area are renting for, and then price yours accordingly. If your property has an extra feature that makes it more desirable, you may be able to price it slightly higher. If, on the other hand, the other similar properties are somehow more desirable, you may need to price yours a little lower to be competitive. You can expect potential tenants to research several properties in the area and, in general, they will not pay more money for fewer features.

You should try to take into consideration supply and demand for rentals in your area. If supply is high, you may have to decrease the rent to attract tenants; if demand is high (and it is more difficult for people to find housing), you may be able to set a higher (yet still reasonable) rent.

If your tenant has signed a lease, you cannot raise the rent until the lease expires unless there is a provision (often called an “escalator clause”) in the lease that allows you to do so. Local and state laws may require that you provide a certain amount of notice to tenants before raising the rent. Even if the law does not require any particular advance notice of a rent increase, it may be good practice to provide this notice to your tenants so that they are able to plan appropriately for the increase. Advance notice could be the difference between your getting paid on time or having to deal with a past due rent situation.

Selection Criteria

It is helpful to establish the criteria you will use to select tenants. Not only does this process increase your chances of finding a reliable tenant, it helps ensure that you are in compliance with fair housing laws. In general, landlords hope to find tenants with these qualities:

  •     willing and able to pay full rent on time
  •     willing and able to abide by the terms in the lease or rental agreement
  •     not expected to engage in any illegal activities on your property
  • You can have each potential tenant fill out a standard application form that includes the following information about the applicant:
  •     address and phone number
  •     Social Security number
  •     length of time at current address
  •     contact information for current and past landlords
  •     contact information for current employer
  •     current employment income and other sources of income
  •     personal and credit references
  •     statement authorizing you to contact references and confirm the information

Verifying Income Sources

To determine if a potential tenant is willing and able to pay the rent on time each month, you will need to verify the applicant’s income sources by checking with the employer listed on the application form. Many employers will not verify this information unless you have written authorization from the applicant. You may want to also consider the applicant’s income ratio: in general, housing expenses should represent no more than 33% of the applicant’s gross monthly income. For example, if an applicant has a total gross monthly income of $2,500 and you are charging $750 for rent, the rent would fall in line with the 33% guideline (33% of $2,500 is $825; any rent less than that would meet the guideline).

Check the Applicant’s Credit

You can check an applicant’s credit history to help determine the likelihood that they will pay rent on time. If you have the applicant’s Social Security number, you can get a credit report from tenant screening agencies or through credit bureaus including Equifax, Trans Union and Experian. Typically, landlords must pay a yearly fee plus a nominal fee for each credit report. These costs may be tax deductible.

Because younger people are at an inherent disadvantage in terms of credit scores (all things the same, younger people will have lower credit scores because their shorter credit histories), you may want to check credit histories by contacting previous landlords and utility companies that the applicant has used. If the companies will not verify any payment history, you can ask the applicant to provide canceled checks or bills that show a history of on-time payments.


Contacting an applicant’s previous landlords and references can give you important information about the potential tenant. In addition to questions about paying the rent on time, you can ask whether the applicant observed rental policies, was considerate of neighbors, kept the property in good condition and gave proper notice before moving.


If you don’t use a standard application form, you will have to interview the applicant to find out relevant information, including employment and contacts for previous landlords. Even if you do use an application form, an interview can help you find the right tenant for your property. Keep in mind that you cannot ask any question that would violate fair housing laws, make inquiries regarding arrests (you can, however, ask if they have been convicted of a crime), or ask any question that is not part of your normal standards for qualifying applicants.

Turing Down an Applicant

You do not have to accept an applicant who has an unsatisfactory credit history or who has not demonstrated that he or she will be able to make full and timely rent payments. When you notify the applicant of your decision, you may want to let them know the basis of your decision. Also, the applicant is entitled to know the name of the credit bureau, screening company or other organization that provided a report that you used in your decision process. Although you do not have to put this information in writing, it is a good idea to provide a rejected applicant with a written notice and maintain a copy for your records.

With very few exceptions, you cannot reject an applicant because of race, color, gender, national origin, family status, disability or religion. Base your decisions on sound business practices and not on anything that could be construed as discriminatory.

In some areas, you may be required to return any collected application fees or deposits to a rejected applicant, and you may have to do so within a specified amount of time. Check your local and state laws to be sure you are in compliance.

Accepting an Applicant

If you have decided to accept an applicant, it is a good idea to notify them immediately before they sign a different lease and you have to begin the process again. Give the applicant the opportunity to ask any questions, review the lease and make sure they understand the terms of the agreement.


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